Firmanent of
A worn-out soul
Still-searching
The open sky
Is still too wide
Pentagram turns 40 this year—the company was founded on June 12, 1972—and to celebrate the occasion we’ve created a short film. The film tells the story of a boy born on the day Pentagram opened and how his life has been tracked (and kerned) by four decades of Pentagram design.
Written by Naresh Ramchandani and Tom Edmonds
Directed by Christian Carlsson
Additional animation by Simone Nunziato
Sound design by Iain Grant and Wam London
Music by Graeme Miller
Titles by John Rushworth
Design by Pentagram(via Pentagram)
Camera obscura
The camera obscura (Latin; “camera” is a “vaulted chamber/room” + “obscura” means “dark”= “darkened chamber/room”) is an optical device that projects an image of its surroundings on a screen. It is used in drawing and for entertainment, and was one of the inventions that led to photography. The device consists of a box or room with a hole in one side. Light from an external scene passes through the hole and strikes a surface inside where it is reproduced, upside-down, but with color and perspective preserved. The image can be projected onto paper, and can then be traced to produce a highly accurate representation.
By the 18th century, more easily portable models became available. These were extensively used by amateur artists while on their travels, but they were also employed by professionals, including Canaletto and Joshua Reynolds, whose camera (disguised as a book) is now in the Science Museum (London). Such cameras were later adapted by Joseph Nicephore Niepce, Louis Daguerre and William Fox Talbot for creating the first photographs.
